Custom Application Development
Custom applications and websites built around real business requirements, from specialized customer experiences to complex operational tools, administration systems, integrations, and automation.
SideBetSports combines live professional sports data with custom multiplayer games, automated scoring, player management, invitations, configurable prizes and stakes, live scoreboards, and television-friendly displays. Baseball, football, and golf each require their own game logic and scoring systems while sharing a common application platform.
TheTurnMenu was created around a very different problem: allowing golfers to order food and beverages from the course while giving restaurant staff the information needed to prepare and deliver those orders at the right place and time. StepByStepCocktails turns cocktail recipes into interactive, step-by-step experiences rather than simply displaying static recipe pages.
Golden Template provides the reusable application foundation behind multiple projects, including authentication, administration, content management, business configuration, reusable UI components, and other systems that can be adapted instead of rebuilt for every application. Custom WordPress development has also included purpose-built themes and functionality when conventional themes and plugins could not provide the required experience.
The common thread is custom software built around how a business, product, or idea actually needs to work. Projects can include responsive interfaces, complex database architecture, APIs and third-party integrations, real-time data, automated processes, configurable administration tools, testing, deployment workflows, analytics, and specialized business logic.
Rather than forcing requirements into an existing template or collection of plugins, functionality can be designed specifically for the problem being solved, while still emphasizing maintainability, usability, performance, and the ability to evolve as requirements change.
Responsive
More people use their mobile device instead of a desktop computer to look at websites. It's important that your website automatically adjusts to whatever size device they decide to use.
Pixel Perfect
We really do design right down to the pixel. If something is even slightly off-center, margins don't match or the size of images don't look right on certain devices, it looks unprofessional.
SEO
Besides looking professional, attention to detail can also have a very positive impact on the way Google indexes your website and ranks it when people enter important search phrases.
Google Analytics
We add Google Analytics code into every website that we build, allowing you to keep track of how many visitors you have each day and how they use your website. You can even use the free Google Analytics app on your mobile device to view your website stats when you're away from your computer. Besides stats, we are experts at configuring Google My Business accounts so your business will be accurately listed in local business search results.
Professional Service Options
I build custom applications and business systems for work that does not fit a packaged template. That includes customer-facing web applications, internal tools, workflow automation, and integrations that connect the systems a business already uses.
The work runs across the full stack: data, backend logic, responsive interfaces, and the pieces that have to keep working after launch. AI-integrated development is part of how I design, build, test, and refine that software, so the result stays maintainable instead of becoming a pile of generated parts.
A focused internal tool and a larger customer-facing application get the same standard. The aim is software people can actually use, that holds up in production, and that can evolve when the business does.
Websites for Restaurants
A website with an online ordering system has turned into a vital part of staying in business during the pandemic and it will continue to be a valuable asset even after the pandemic is over.
Websites for Lawyers
Law firms, more than any other profession, need a website that looks impressive. Potential customers are looking for an established and experienced attorney that will help them through a difficult time. If they aren't impressed by your website, they'll move on before you ever have a chance to tell them about your service.
Websites for Entertainers
It doesn't matter if you're a top magician headlining in Las Vegas, a comedian that travels the country or an entertainer living in Hollywood, we can build a website that shows off your talent. Such websites usually feature an event calendar that you can modify yourself, a photo gallery, online videos and regularly updated press releases. We can also build a dedicated website without contact information that can be used by talent agents.
Tools of the Trade
I work across the whole application, from the database and backend through the interface, tests, and deployment. The everyday kit includes Laravel, PHP, Livewire, Tailwind, MySQL, Vite, Git, GitHub, VS Code, iTerm2, and Chrome DevTools, along with automated tests, deployment tooling, and AI-integrated workflows for building and refining the work. The specific mix changes with the project.
The most important tool that I use is attention to detail. And that's a tool that can't be purchased. You either have it or you don't.
By limiting our clients to intelligent people, it requires us to spend less time explaining the same thing over and over again. I mean honestly, who wants to hear us blather on about AI, API, CI, CSS, CRUD, DOM, GIT, HTML, HTTP, JS, JSON, LLM, MCP, MYSQL, NPM, PHP, REST, SQL, SSH, SVG, TDD, UX, VITE, VPN, W3C and XML? I know what you're thinking... VPN doesn't even belong on that list. I was just making sure you're paying attention.
Founder's Biography
Bill Elgin created his first website in 1995 and it was ugly. I mean it was really ugly. It was so ugly, it made Freddy Krueger cringe. But by the time he updated the website in 1998, you could see how his skills were evolving. Since then, the years of shipping real software have allowed him to flower into the Full-Stack AI Integrated Developer that he is now, building production web applications, custom business systems, automation, integrations, and AI-integrated development. Why am I writing this in third person? And, more importantly, why did I use the word flower to describe my path to greatness?
Besides being that developer, I'm an elite fantasy sports player (at least compared to the losers in my league) and an Apple device and Macintosh computer expert in case you need someone to help organize your digital toys.
Past Work Experience
Dunder Mifflin, 2005-2013
Assistant to the Regional Manager
This is your last chance. After this, there is no turning back. You take the blue pill and the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill and you stay in wonderland and I show you how deep the rabbit hole goes.
